Jackson: Looker required real-data demos while Lattice used Figma mockups
Todd Jackson · A framework for finding product-market fit | Todd Jackson (First Round Capital) · Apr 11, 2024 · at 1:24:14
Todd Jackson, Partner at First Round Capital, compares the discovery and validation requirements across different successful startups.
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“Lattice is the kind of product I mentioned that could be sold with Figma mockups. Looker couldn't be sold that way. Looker, you actually had to do a demo with their real data. So it required, you know, a lot more work to do that. Vanta was neither like a demo or a mockup. It was actually doing the work.”
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