Todd Jackson
18 statements across 2 episodes · 6 bullish · 4 bearish · 2 people on the record · first statement Apr 11, 2024 by Todd Jackson · said 3 times in 2 episodes since 2023 · across every show →
On the record as a speaker too: Todd Jackson's record, appearances and statements → this page counts the times other people say the name.
Mentions by year
brought up most by Jag Duggal (2), Lenny Rachitsky (1)
tap a year for its mentions
2024 2 mentions in 1 episode
2023 1 mention in 1 episode
Everything said about Todd Jackson, oldest first
Apr 11, 2024 positive
Jackson: Best early customers have already failed to build internal solutions
“If a customer has a problem and like, I really think they have a problem and they know they have the problem and they're looking for a solution for the problem, or they've even tried to build their own solution to it and failed. That's like the best customer, …”
Apr 11, 2024
Jackson: Early-stage startups should ignore burn multiple, gross margin, and NRR
“And then there are metrics to track efficiency, right? Things like burn multiple, gross margin, NRR, all of these things. They're all of them are just like not applicable at this stage. It's too early and you shouldn't be worrying about that stuff.”
Apr 11, 2024
Jackson: As PMF strengthens, marginal customer acquisition should get progressively easier
“And if you have product market fit, and as you are progressing along this journey, the marginal customer should be getting easier and easier and easier to get, like easier to acquire them, easier to give them good service with a good product. And that's means …”
Apr 11, 2024 positive
Jackson: Founders should view markets as people, not abstract categories
“I think it's like much more tangible for a founder to think of the market as like a collection of people. Right? Like Jack Altman was thinking about his market as all of the HR leaders out there. And he was thinking about how many of them are there and what ar…”
Apr 11, 2024 negative
Apr 11, 2024 negative
Apr 11, 2024 negative
Apr 11, 2024 negative
Apr 11, 2024
Jackson: Startups seeking nascent PMF must prioritize satisfaction over efficiency
“Of the three dimensions that you just recapped, Lenny, it's satisfaction first, demand second, efficiency last, when you're at level one. Like, it's actually okay to be inefficient at this stage, if it helps you uncover something that delivers an insanely good…”
Apr 11, 2024 positive
Jackson: The 'expensive' price in discovery is what customers will actually pay
“And like, generally when people tell you the fair price, it's a little bit of like, they're trying to get a deal. And the expensive price is the one, like if the price could, the expensive price is the one that they would actually pay. Right? That where they'r…”
Apr 11, 2024
Apr 11, 2024 neutral
Apr 11, 2024 neutral
Jackson: Looker required real-data demos while Lattice used Figma mockups
“Lattice is the kind of product I mentioned that could be sold with Figma mockups. Looker couldn't be sold that way. Looker, you actually had to do a demo with their real data. So it required, you know, a lot more work to do that. Vanta was neither like a demo …”
Apr 11, 2024
Jackson: Founders have interviewed enough customers when predicting 70-80% of answers
“Kind of the rule of thumb is like, if you talk to enough people and you can like predict. 70 to 80% of what the next person is gonna say to you, cuz you've just talked to so many people and you've heard the pattern so clearly that's when you've talked to enoug…”
Apr 11, 2024 neutral
Apr 11, 2024 positive
Apr 11, 2024 positive
Jackson: Repositioning within existing categories is easier than category creation
“I think it's hard to create a category. Like it certainly works in some cases, but if you actually have like a really interesting spin on an existing category, like there's people are, there's already buyers spending money on that thing. They're already lookin…”
May 16, 2024 positive
Duggal: Companies must reinvent categories to dominate, not just improve incrementally
“At the company level, I think it's absolutely imperative. To be designing your own category so you can then dominate it and defining your own category. And even when you're entering a place where customers are spending money, I think going in with a mindset th…”