Katie Dill describes how she eliminated organizational friction at Lyft by ending design isolation and embedding designers with product and engineering pods.
Insight
Katie Dill: High-performing teams require PMs, engineers, and designers to sit together
“One of the things that I believe has, you know, a necessary part of building a high functioning Organization is that one, you know, building together is important. So like having engineers and product managers and designers be together, have shared goals and a…”
Insight
Katie Dill: Product quality directly drives growth, not trades off against it
“I know there's this saying of like, it's growth versus quality, but like, Quality is growth. And if you think about how you can make your product easier to use and more understandable, you know, that will of course drive people to use it and use more of it and…”
Assertion Supported
Stripe research found 99% of top e-commerce sites have checkout flow errors
“We've done research on the checkout experience in some of the top sites, e-commerce sites. And we found that 99% of the top e-commerce sites have errors in their checkout flow that actually hinder more impactful, more seamless, quicker checkout, and therefore …”
Insight
Product teams cannot increment their way to a great holistic outcome
“If you don't know what that is, like, what are the chances that you're going to increment yourself to the right Outcome in the end. And, you know, as I talked about before, like building the house, like you want to see what that picture looks like. In the, you…”
Insight
Designers must balance functional community and cross-disciplinary team identities
“You have two t-shirts. You have the design t-shirt and you have the like marketplace t-shirt or whatever, you know, cross-disciplinary team that you work on because both are really important communities to build for slightly different reasons.”
Assertion Supported
Stripe's redesigned checkout increased business revenue by 10.5%
“So by improving the quality of the checkout experience through details, small and large, we have seen a 10.5% increase in businesses revenue from that, you know, an older form of checkout to a newer form of checkout.”