Raskin: Gong succeeded with 'revenue intelligence' because of its narrative
Andy Raskin · The power of strategic narrative | Andy Raskin · May 28, 2023 · at 41:59
Strategic narrative advisor Andy Raskin discusses how sales platform Gong successfully established the term revenue intelligence.
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“Take Gong. I mean, already other companies were using this term revenue intelligence. With Gong, it suddenly becomes a thing because I think they have this opinions to reality story behind it.”
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