Bier conditioned a Washington Post interview on an SEO headline clearing Gas
Nikita Bier · How to consistently go viral: Nikita Bier’s playbook for winning at consumer apps · Aug 25, 2024 · at 1:06:27
Nikita Bier, co-founder of Gas, describes his PR strategy to counter a viral online hoax falsely claiming the app was being used for human trafficking.
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“We met with journalists, reporters to make sure that the number one match, every time you search gas app, human trafficking was gas app is not for human trafficking. And so that ended up being the Washington post headline. We insisted that that be the headline if we do the interview. So that was the first thing that show up on Google.”
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