Gas

“We actually built a system to ensure everyone got a vote. And we, what we did was we put your name in polls at a higher frequency to if you weren't being voted on recently.”

“The app indexed about six, 60 to 65% women. So we were just like, let's make the app more masculine and see what happens. We need balance on this. So we made the icon black with a flame, called it gas, and the invites rate jumped.”

“And so we ended up being, you know all, all just pure cashflow for the team. No, we had no investors.”

“We met with journalists, reporters to make sure that the number one match, every time you search gas app, human trafficking was gas app is not for human trafficking. And so that ended up being the Washington post headline. We insisted that that be the headline…”

“We ended up getting yeah, three, three companies that wanted to buy it. Won't be able to sell them, but ultimately we ended up selling to discord.”

“And at the peak, we had three percent of users deleting their accounts per day. So it was like really catastrophic, like it was a catastrophe for an app. And we got it down to .1% through relentless, relentless effort.”

“The key thing that you have to know, though, when you have a hoax spreading about your app is you really have to make sure the hoax is less viral than your app.”

“So we actually had to reinvent all the growth systems, and it took about, I think, like nine launches, including renaming the app, including Like features that just never existed on a TV.”

“Yes, actually. We launched at the exact same school that we launched TBH on the exact same day, five years later.”

“But with gas, I think we received a message every single day about from a user telling us that they reconsidered suicide or other forms of self-harm.”

“When you invite someone to an app, regardless of the app, you generally met boys invite boys, girls invite girls to apps and boys didn't want to invite their friends to an app called crush a pink with a pink icon.”