Bier: Startups targeting adults cannot achieve network density without massive ad spend
Nikita Bier · How to consistently go viral: Nikita Bier’s playbook for winning at consumer apps · Aug 25, 2024 · at 12:18
Nikita Bier, founder of viral apps TBH and Gas, outlines why adult social apps require prohibitive capital for paid acquisition compared to teen-focused apps.
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“If your users aren't inviting people to your app you're gonna have to find another way to acquire them. And that most likely means ads. And if you're targeting older cohorts like adults, You're going to have to raise a huge amount of venture capital to finance that user acquisition pipeline, and it's going to be extraordinarily expensive. As a seed stage startup, it's going to be basically impossible to grow that user base, especially to get density if you need actual network effects among users.”
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