Paid acquisition serves only two purposes: profitable returns or rapid learning
Yuriy Timen · How to grow a subscription business | Yuriy Timen (Grammarly, Canva, Airtable) · Sep 1, 2022 · at 46:36
Growth advisor Yuriy Timen discusses the role of paid acquisition channels with host Lenny Rachitsky.
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“So there are two reasons to do paid. I mean, I'm oversimplifying, but I think people will hopefully appreciate the oversimplification. Number one, because it actually like drives, drives returns. Add efficient unit economics, whatever that may mean for your company, your business, your industry. The other way to do it is because it's a very quick way to get learnings on messaging and positioning, on designs, on features you're thinking of launching, et cetera, right? It's hard to get faster learnings at scale, right? Then like AP testing headlines, Google search or whatever.”
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