Downturns make SEO more attractive by removing short-term growth pressure
Yuriy Timen · How to grow a subscription business | Yuriy Timen (Grammarly, Canva, Airtable) · Sep 1, 2022 · at 45:14
Growth advisor Yuriy Timen explains why early-stage startups pivot away from paid acquisition and toward sustainable organic channels like SEO during market downturns.
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“SEO is now becoming more attractive because you know, you're like, once you got your burn under control and you're thinking, okay, we saved all this money by reducing our paid budget. We're cutting it entirely. Like how, how do we put some of those resources back to work? And all of a sudden SEO starts looking a lot more lucrative because it's almost like you took the urgency of like grow at any cost in the next six months. You took that out of the equation.”
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