Vercel

“We worked this way with Vercel that there was some changes they wanted to see in the roadmap feature. So we worked with them to like, improve it then, and then they could like, give us feedback along the way.”

“Today some of the top growth companies, like, Block, Vercel, Ramp, Retool, Mercury, and Substack are building with Linear. We also additionally have lots of other companies, like thousands of other companies using, using Linear.”

“If you watch the Super Bowl recently, Three different companies were promoting digital products that were built and delivered on Vercel.”

“We're one of the largest customers of most of cloud providers at this point. We're hitting the limits of every GPU LLM infrastructure out there in the planet.”

“A lot of people that use Vizier are back-end engineers that never had the ability to, you know, sort of like, they could ship an API, they could build a great low-level infrastructure system, but to actually bring their end-to-end vision to life, Vizier is sor…”

“We're showing off how Vercel uses VZero to build VZero and to build Vercel.”

“So we launched a feature about a month ago, maybe even less than a month ago, called vZero Community. It already has 20,000 submissions.”

“So when you use Claude, Or Grok or Midjourney. You're using Next.js. You're using for sales technologies.”

“At Vercel we have one of our sort of internal operating principles as increasing exposure hours. Try to quantify how much time you expose yourself to watching how people use your products. Even to watch how people use other products. And you'll develop that mu…”

“And they use VZero and Vercel extensively to build their application, their websites, et cetera.”

“The most profound one that I kind of alluded to Is that conversations between product builders and their customers will be mediated by this, these zero links, these artifacts.”

“It's amazing how many times I've gotten unstuck in VZero by just saying, like, just try something else.”

“You can import code bases through zip files, and Git is coming very soon.”

“We've also open sourced the AI SDK, which is a foundational plumbing of the Xero. It allows you to connect any model and generate UI from its responses. Not just output text, but actually generate UI.”

“My number one guidance or piece of advice I would give to any startup founder was create a lot of opportunities for people to give you feedback inside the product.”

“In, in the difference between vZero and a lot of other tools is that, yes, you do have the code and code is very important, but I call it code last rather than code first. You're living in the product.”

“The counterpoint of that is that at Vercel, we had, we have a 150 engineers that can write code. And, 600 total headcount. Now, we have 600 engineers.”

“One of our customers, Ramp, had a 43 X increase in traffic when their ad went live. The engineer that worked on that only needed to learn Next.js. Then they pushed their code over sell and now they can reach an audience of a hundred million people without a bl…”

“There's an amazing product being built on Vercel called chatprd.com. It's the VZero for writing PRDs, and it's going to get a VZero integration soon, so you can write your PRD with AI, and then you can deploy to create it with AI.”

“We already have a customer, an enterprise customer of vZero that only works with vZero. All of their products, all of their features, all of their client communications are VZero native.”

“So the biggest loss that quarter, according to the account executive, was lost on price. And when you ran the agent over every Slack interaction, every email, every gone call, it said, actually you lost because you never really got in touch with the economic b…”

“That lead agent, which runs full stack on Purcell, will cost us about a thousand dollars to run for the entire year. So if you remember, I told you we had 10 people in the SDR function, so I'm paying well over a million dollars for that from a salary perspecti…”

“Performance drives SEO. SEO is an input into AEO.”

“What we were able to do is Hold that lead to opportunity conversion rate flat so the agent is as good as our humans were, but it's actually condensed the number of touches it takes to convert Because it's so much quicker at responding relative to leads inevita…”

“So at Vercel, our first three go-to-market engineers were actually sales engineers. So Vercel hires very technical sales engineers. All of them were front-end developers before they decided they wanted to get into sales.”

“Great example of this would be open AI. Open AI. I forget these days how many employees it has. Let's say it's 3000. It's probably more than that at this point. But so that's going to put it in the mid market at most companies, but they're a top 25 traffic sit…”

“The person who built the lead agent was a single GTM engineer. He spent maybe 25, 30% on his time, of his time on this. It was six weeks before we felt confident going from 10 to one. So it wasn't like this was a multi-quarter process. It actually moved super …”

“And now that we're literally redoing here at Vercel as we speak, and it actually works. And that's because you can bring AI to bear on it.”

“We also do the same thing on growth potential because we are similarly a consumption-based business, but for us a couple other things on the x-axis, we layer in promote, which is one of the things that is observable is traffic, site traffic on the internet. So…”

“What are all the places that our agent would suggest we aren't selling effectively? And then almost like an engineering team will now run sprints, which is like, those are just bugs. They're bugs in your go-to-market process. So you should not have them. And, …”

“We did a pretty substantial pricing change in, in August, where we have an enterprise at a pro SKU, And if you looked at the Enterprise SKU, it's called Enterprise for a reason. It's meant to be sold to an Enterprise. And actually about half of the folks on th…”

“Because even if customers don't buy, you often find that if you miss them on that buying cycle, three or four years later, when they're in another buying cycle, they do come back. You know, I was at Stripe for nine years, and so I saw the number of customers t…”

“Don't build it yourself. You're not Vercel. You don't have a full-time wicked awesome engineer that wants to build this. Could all this stuff be built yourself? It's the same idea of building your own notion. You could do it, but don't do it. It's these produc…”