Vercel uses Chrome traffic data to promote leads into enterprise sales tiers
Jeanne DeWitt Grosser · What world-class GTM looks like in 2026 | Jeanne DeWitt Grosser (Vercel, Stripe, Google) · Nov 30, 2025 · at 1:03:19
Jeanne DeWitt Grosser (COO of Vercel) explains how Vercel identifies high-value accounts via web traffic telemetry.
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“We also do the same thing on growth potential because we are similarly a consumption-based business, but for us a couple other things on the x-axis, we layer in promote, which is one of the things that is observable is traffic, site traffic on the internet. So Google publishes a crux score, which is basically they have a bunch of data in Chrome, And so they know that Lenny's site gets, you know, a million X the amount of volume that Jean's site does. And so basically if you're a small company, but you have super high traffic, that's going to be more complex. Versailles is going to make more money. And so we want to promote you.”
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