unsell email

“And if you can tell them that up front and they can read that whole email and still be equally excited to join, you find yourself any plus higher. But if they read that and they're like, I don't know anymore, it's way better to say, great, this is not a good f…”

“And when I first instituted this, I lost 30% of candidates at offer stage.”

“And so they ask, can you either not send this thing or can you send it at the very beginning? And my answer is no, because I don't know what they're afraid of yet. I have to go through the whole process to actually understand the thing that's going to potentia…”