Tripadvisor
4 statements across 3 episodes · 3 bullish · 1 bearish · 3 people on the record · first statement Dec 1, 2022 by Ethan Smith · said 31 times in 5 episodes since 2022 · across every show →
Mentions by year
brought up most by Ravi Mehta (11), Lenny Rachitsky (10), Ethan Smith (5), Luc Levesque (3), Maggie Crowley (2)
tap a year for its mentions
2025 1 mention in 1 episode
2023 26 mentions in 3 episodes 9 per episode
- How to build your product strategy stack | Ravi Mehta (Tinder, Facebook, Tripadvisor, Outpace)
- Leveraging growth advisors, mastering SEO, and honing your craft | Luc Levesque (Shopify, Meta)
- Mastering product strategy and growing as a PM | Maggie Crowley (Toast, Drift, TripAdvisor)
- every mention in 2023, scene by scene →
2022 4 mentions in 1 episode
Everything said about Tripadvisor, oldest first
Dec 1, 2022 positive
Smith: TripAdvisor Consistently Outperformed Other Sites in International SEO
“And so I did an analysis where I looked at every company and which companies had repeated success outside of the United States. So eBay, TripAdvisor, a bunch of other sites. And there were clear patterns that TripAdvisor consistently outperformed over and over…”
Jan 19, 2023 negative
Mehta: Short-term booking optimization undermined Tripadvisor's direct user retention
“The product teams were constantly optimizing for what's going to drive bookings in the moment. And so the thing that drives bookings from a visit to Google naturally moves a person down a transaction path and gets them to the booking and doesn't have them stop…”
Jan 19, 2023 positive
Mehta: Strategy docs require wireframes because words alone cause misinterpretation
“Oftentimes when you talk about strategy in words alone, everyone takes away a different interpretation of that strategy. Whereas when you actually can show people wireframes of what the product will look like when that strategy Is implemented. It creates much …”
Jun 15, 2023 positive
Luc Levesque: UGC and marketplace sites scale SEO faster than smaller sites
“And then there's other ones with 1010 of thousands, hundreds of thousands, millions of pages, which are either user generated content. Like TripAdvisor and Pinterest and others, or marketplaces like Thumb Attack and other types of websites like that. Those are…”