Luc Levesque: UGC and marketplace sites scale SEO faster than smaller sites
Luc Levesque · Leveraging growth advisors, mastering SEO, and honing your craft | Luc Levesque (Shopify, Meta) · Jun 15, 2023 · at 44:19
Shopify Chief Growth Officer Luc Levesque breaks down SEO dynamics across site archetypes, comparing small static websites to large programmatic and UGC platforms.
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“And then there's other ones with 1010 of thousands, hundreds of thousands, millions of pages, which are either user generated content. Like TripAdvisor and Pinterest and others, or marketplaces like Thumb Attack and other types of websites like that. Those are generally easier to see a huge amount of impact very quickly because it's such a large optimization surface and ideally it's growing and generating traffic automatically.”
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