Tinder

“Hinge relies a lot on television ads that helps them reach the audience that is likely to use their product. Tinder relies much more on influencer marketing and event based marketing.”

“Because of Tinder's very lightweight designs, it's been able to support the LGBTQ community much better than other dating products”

“If you send that super like they're three times more likely to match with you.”

“So there were two things that came out of those conversations. One is Tinder Platinum. So that's a third tier of the product that is a little bit more expensive and then comes with some additional features as well as a bundle of these consumables that you can …”

“We noticed that a really significant percentage of a la carte revenue, which is microtransactions, was coming from a very small single digit percentage of users.”

“It's like people download apps to make or save money. Examples of that might be like, you know, WhatsApp where, you know, free texting. And then the other reason is to find a mate. So maybe like Tinder or Snapchat, find love. And the third is to unplug from re…”

“They thought of themselves as a dating app, but it's a loneliness solution problem. The answer is a Google search.”

“All of Tinder's inbound came from the word Tinder.”

“If we're really trying to match up humans, like, call it Tinder T.O., one of the best sources of information to do that is their ChatGPT histories.”