Mehta: Tinder Platinum and Super Like notes stemmed from whale user research
Ravi Mehta · How to build your product strategy stack | Ravi Mehta (Tinder, Facebook, Tripadvisor, Outpace) · Jan 19, 2023 · at 38:31
Ravi Mehta, former CPO at Tinder, explains how qualitative research with high-spending users led to new product tiers and features.
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“So there were two things that came out of those conversations. One is Tinder Platinum. So that's a third tier of the product that is a little bit more expensive and then comes with some additional features as well as a bundle of these consumables that you can use within the product, additional super lights and boosts. And the other feature that came out of that Is, you know, it's almost like a super swipe. It's the ability to instead of just send a super like, you can send a super like with a note.”
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