Mehta: Early-stage startups fail when relying on A/B testing too soon
Ravi Mehta · How to build your product strategy stack | Ravi Mehta (Tinder, Facebook, Tripadvisor, Outpace) · Jan 19, 2023 · at 11:34
Ravi Mehta (former CPO at Tinder and Product Director at Facebook) compares product decision-making processes at established tech giants versus early-stage startups.
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“At a startup, you can't do that. You just don't have those users to test with. And I think a lot of startups make the mistake of trying to use an experimental approach too early, where it just takes either way too long to get statistically significant results, which reduces that latency, or those results aren't as valid because you have to use a much smaller Sample set.”
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