Snowflake
6 statements across 4 episodes · 6 bullish · 0 bearish · 4 people on the record · first statement Apr 30, 2023 by Carilu Dietrich · said 48 times in 37 episodes since 2022 · across every show →
Mentions by year
brought up most by Lenny Rachitsky (32), Austin Hay (6), Pete Kazanjy (2), Elena Verna (2), Vijay Iyengar (1), Maor Shlomo (1), Madhavan Ramanujam (1), Julia Schottenstein (1)
tap a year for its mentions
2026 1 mention in 1 episode
2025 6 mentions in 6 episodes 1 per episode
- Solo founder, $80M exit, 6 months: The Base44 bootstrapped startup success story | Maor Shlomo
- AI prompt engineering in 2025: What works and what doesn’t | Sander Schulhoff
- Growth tactics from OpenAI and Stripe’s first marketer | Krithika Shankarraman
- Microsoft CPO: If you aren’t prototyping with AI you’re doing it wrong | Aparna Chennapragada
- How have I been complicit in creating the conditions I say I don’t want? | Jerry Colonna
- OpenAI’s CPO on how AI changes must-have skills, moats, coding, startup playbooks, more | Kevin Weil
- every mention in 2025, scene by scene →
2024 8 mentions in 8 episodes 1 per episode
- Identify your bullseye customer in one day | Michael Margolis (UX Research Partner at GV)
- Meta’s head of product on working with Mark Zuckerberg, early growth tactics, and more | Naomi Gleit
- Becoming more strategic, navigating difficult colleagues, founder mode, more | Anneka Gupta
- Why most public speaking advice is wrong—and how to finally overcome anxiety | Tristan de Montebello
- Thinking like a gardener, slime mold, the adjacent possible: Product advice from Alex Komoroske
- How marketplaces win: Liquidity, growth levers, quality, more | Benjamin Lauzier (Lyft, Thumbtack)
- Becoming a super IC: Lessons from 12 years as a PM individual contributor | Tal Raviv (Riverside)
- Improve strategy, influence, and decision-making by understanding your brain | Evan LaPointe
- every mention in 2024, scene by scene →
2023 25 mentions in 15 episodes 2 per episode
- The ultimate guide to Martech | Austin Hay (Reforge, Ramp, Runway)
- M&A, competition, pricing, and investing | Julia Schottenstein (dbt Labs)
- An inside look at Deel’s unprecedented growth | Meltem Kuran Berkowitz (Head of Growth)
- How to achieve hypergrowth in your business and career | Carilu Dietrich (Atlassian)
- Failure
- My favorite interview questions from 100+ guests
- Marketplace lessons from Uber, Airbnb, Bumble, and more | Ramesh Johari (Stanford professor)
- Mastering product strategy and growing as a PM | Maggie Crowley (Toast, Drift, TripAdvisor)
- 7 more episodes that year, every mention in 2023 →
2022 8 mentions in 7 episodes 1 per episode
- Founder-led sales | Pete Kazanjy (Founding Sales, Atrium)
- Countdown of the top 10 episodes of the year
- The art and science of pricing | Madhavan Ramanujam (Monetizing Innovation, Simon-Kucher)
- How Snyk built a product-led growth juggernaut | Ben Williams (VP of Product at Snyk)
- Lessons from one of the world’s top executive recruiters | Lauren Ipsen (Daversa Partners, GC)
- Building Substack | Sachin Monga (Substack, Facebook)
- Why product-led growth is the future | Elena Verna (Amplitude, Miro, Surveymonkey)
- every mention in 2022, scene by scene →
Everything said about Snowflake, oldest first
Apr 30, 2023 positive
Dietrich: Snowflake's brand advertising for years was just one Highway 101 billboard
“So Snowflake, for instance, has always gotten credit for doing a billboard on one-on-one. And people think they do lots of advertising, but for many years, it was only the billboard on one-on-one. It was just sustained and strategic.”
Jul 13, 2023 positive
Aug 13, 2023 positive
Hay reveals the ideal golden tech stack for B2C marketing
“If I was a B to C business, I'd buy Amplitude for my CDP, I'd buy customer IO, and maybe I'd upgrade to Braze in the future. I'd put everything in Snowflake. I'd buy high touch to reverse ETL, that data out to my ad networks. For attribution, probably AppSlyer…”
Aug 13, 2023 positive
Hay: Warehouse ownership costs dropped around 2020, reducing data team size needs
“The thing about it, though, that I think really changed around 2020 is that the cost of ownership of warehousing became much cheaper. And so, twenty-twenty-one, you start getting the place where, like, yeah, it actually makes a lot of sense and is really easy …”
Aug 13, 2023 bullish
Sep 28, 2025 positive
Changuel: Dropbox and Snowflake Have Internal Principles Focused on Customer Joy
“So for example, for Dropbox, they do have a product principle called Cupcake. For Snowflake, they have something called Superhero. I mean, the names could vary, but the meaning is exactly the same. I mean, it's all about bringing joy to the customers.”