Dietrich: Snowflake's brand advertising for years was just one Highway 101 billboard
Carilu Dietrich · How to achieve hypergrowth in your business and career | Carilu Dietrich (Atlassian) · Apr 30, 2023 · at 21:46
Growth advisor Carilu Dietrich explains how targeted, sustained advertising on a single high-impact channel can create the perception of a massive campaign.
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“So Snowflake, for instance, has always gotten credit for doing a billboard on one-on-one. And people think they do lots of advertising, but for many years, it was only the billboard on one-on-one. It was just sustained and strategic.”
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