Dietrich: Product bundling is an ineffective land strategy for product-led companies
Carilu Dietrich · How to achieve hypergrowth in your business and career | Carilu Dietrich (Atlassian) · Apr 30, 2023 · at 53:57
Former Atlassian Head of Marketing Carilu Dietrich discusses go-to-market strategies with Lenny Rachitsky, referencing Atlassian's experimentation with multi-product bundles.
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“Specifically for product-led growth companies, bundling is not a great land strategy. So at Atlassian, we had a number of products and experimented with different bundled lands, and it really slowed down the product-led growth motion. So we ended up going back to land with a single product. High velocity, single person uses it quickly, starts to get value, and then come in with other things. So from that perspective, product-led growth, bundling is not very effective.”
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