PR/FAQ

“You don't wanna use like hyperbole and it would be like very factual, like with like, you know, numbers, like data rich document too. So so again, not like a real press release. A lot of like internal confidential data would be like in this press release.”

“There's this iterative nature to writing PRFAQs where it's sort of a concentric circle review. Like you start off small, like with one author and with low fidelity writing these things, and then you start to share them with, you know, small group and get feedb…”

“My insight, or at least my, the way that I thought about this one is, it's not working backwards only from a customer value proposition. Will our customers love, love it, and will they pay for it, and is it noteworthy, and is it something that we should even b…”

“I actually ask my teams to write three press releases, alternative and divergent. Like what if we, so suppose you're launching a membership program. So instead of two tiers, let's do three tiers. Or for example, let's seek another one which says instead of, ah…”