Melanie Perkins

19 statements across 2 episodes · 5 bullish · 2 bearish · 2 people on the record · first statement Jun 2, 2024 by Cameron Adams · said 16 times in 3 episodes since 2024 · across every show →

On the record as a speaker too: Melanie Perkins's record, appearances and statements → this page counts the times other people say the name.

Mentions by year

brought up most by Lenny Rachitsky (12), Cameron Adams (3), Grant Lee (1)

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Everything said about Melanie Perkins, oldest first

Jun 2, 2024 neutral
Insight
Working with Canva's married co-founders requires transparency around after-hours alignment
“It is always tricky working with a couple because They're on it 24 seven. When you leave the office and they head home, they're still talking about product business strategy, all the things. I think they've done a really good job of Evolving those ideas overni…”
Cameron Adams Jun 2, 2024 ▶ 28:22 Inside Canva: Coaches not managers, giving away your Legos, and embracing AI | Cameron Adams
Nov 2, 2025
Assertion Supported
Perkins printed early yearbooks on presses in her mom's house
“In our very first company, we actually had printing presses because we were printing the yearbooks in my mom's house. And then delivering them to schools around Australia.”
Melanie Perkins Nov 2, 2025 ▶ 36:11 She turned 100+ rejections into a $42B company | Melanie Perkins
Nov 2, 2025 positive
Assertion Not checkable as stated
Perkins: Canva's 2012 pitch deck still captures its current work
“When I look back at our 2012 pitch deck, it's so valid and really still captures what we're doing today.”
Melanie Perkins Nov 2, 2025 ▶ 28:37 She turned 100+ rejections into a $42B company | Melanie Perkins
Nov 2, 2025
Assertion Supported
Perkins: Canva spent two years without shipping product during codebase rewrite
“We were doing a front-end rewrite, and we thought it would take about six months. It was really important because it was critical for cross-platform, it was critical for right to left, it was Critical because we could only have five people working in our edito…”
Melanie Perkins Nov 2, 2025 ▶ 23:42 She turned 100+ rejections into a $42B company | Melanie Perkins
Nov 2, 2025
Disclosure
Perkins does not keep work email on her phone
“I don't have emails like on my phone, and so when I shut my laptop, I actually tune out, and then I, if there's a real issue, I'll get an emergency call or page.”
Melanie Perkins Nov 2, 2025 ▶ 37:18 She turned 100+ rejections into a $42B company | Melanie Perkins
Nov 2, 2025 negative
Opinion
Perkins: Most early investors knew nothing about design or Canva's market
“Most investors knew absolutely nothing about design or the industry that we're in.”
Melanie Perkins Nov 2, 2025 ▶ 27:42 She turned 100+ rejections into a $42B company | Melanie Perkins
Nov 2, 2025 negative
Insight
Perkins: Most companies' daily execution diverges from their stated mission
“Often people have a mission that's kind of on the wall somewhere, and then what they're actually doing and the way they actually make money And the way that, you know, the way people actually spend their time is in a very, very different direction from that or…”
Melanie Perkins Nov 2, 2025 ▶ 35:07 She turned 100+ rejections into a $42B company | Melanie Perkins
Nov 2, 2025 positive
Insight
Perkins: Testing 10 random online users yields representative product feedback
“It's amazing to me how you can find 10 random people on the internet and they can give such astute feedback. That then is so representative for such a large number of people.”
Melanie Perkins Nov 2, 2025 ▶ 39:43 She turned 100+ rejections into a $42B company | Melanie Perkins
Nov 2, 2025
Insight
Perkins: Realistic goals lead to giving up when roadblocks hit
“If you start with a Reasonable goal or a realistic goal, then you kind of get to get to when you're like, oh, cool, whatever. Or more importantly, if something happens, you know, all the problems and roadblocks come along as they always do, then you're like, o…”
Melanie Perkins Nov 2, 2025 ▶ 16:09 She turned 100+ rejections into a $42B company | Melanie Perkins
Nov 2, 2025 positive
Assertion Not checkable as stated
Perkins: Canva receives over one million community requests per year
“We get more than a million requests from our community every year, and we then, we've got a whole incredible team that then tallies them breaks them down, And then deliver them to all of our product teams, and then those actually get closed. So this year we've…”
Melanie Perkins Nov 2, 2025 ▶ 38:19 She turned 100+ rejections into a $42B company | Melanie Perkins
Nov 2, 2025
Assertion Not checkable as stated
Perkins gave over-the-phone tutorials to early Fusion Books customers
“We spoke to every single customer. We gave them an over the phone tutorial. We understood. All of their pain points, we got continuous customer feedback, and then we tried to iterate and improve.”
Melanie Perkins Nov 2, 2025 ▶ 51:03 She turned 100+ rejections into a $42B company | Melanie Perkins
Nov 2, 2025 positive
Disclosure
Perkins: Co-founders pledged 30% Canva equity to philanthropy
“Cliff and I owned a little over 30% of Canva, and so we decided we were going to take 30% of Canva and use it to do the most good we can do.”
Melanie Perkins Nov 2, 2025 ▶ 41:35 She turned 100+ rejections into a $42B company | Melanie Perkins
Nov 2, 2025 positive
Insight
Perkins: AI shouldn't be front-and-center just for investor hype
“Just because AI is all the rage and investors really like AI, doesn't necessarily mean it should be front and center in, but if it can genuinely help your customers to achieve their goals, so, you know, the thing that I was mentioning before, enabling people…”
Melanie Perkins Nov 2, 2025 ▶ 53:17 She turned 100+ rejections into a $42B company | Melanie Perkins
Nov 2, 2025
Disclosure
Perkins has personally run hundreds or thousands of user tests
“I've personally run hundreds, if not thousands of user tests myself, and it's been deeply embedded in our product teams also.”
Melanie Perkins Nov 2, 2025 ▶ 39:55 She turned 100+ rejections into a $42B company | Melanie Perkins
Nov 2, 2025
Disclosure
Perkins: Canva plans by defining wild success and failure over 10-year horizons
“An exercise we often do is like, what is wild success for X or what is wild success for Y? And then equally, what is terrible failure for those things? And you can apply that just to abstract thinking in different industries. You can do that, apply that for we…”
Melanie Perkins Nov 2, 2025 ▶ 9:02 She turned 100+ rejections into a $42B company | Melanie Perkins
Nov 2, 2025
Insight
Perkins: Internal systems break every time a company doubles in size
“Like every time the company doubles in size, pretty much all your systems break, all the things that were working don't work.”
Melanie Perkins Nov 2, 2025 ▶ 22:36 She turned 100+ rejections into a $42B company | Melanie Perkins
Nov 2, 2025
Insight
Perkins: Transformative building requires working backward from an ideal future
“Most planning is often done by looking at the bricks and trying to stack them. And then you kind of, you know, you can create only so much. And so I guess the column B thinking is thinking about what is that magical, wonderful Future. That you then want to inv…”
Melanie Perkins Nov 2, 2025 ▶ 6:14 She turned 100+ rejections into a $42B company | Melanie Perkins
Nov 2, 2025
Disclosure
Perkins maintains a vision wall in her home office targeting 2050
“Right now I have a wall in my house, in my office, which is my vision for what I'd like the world to look like in twenty-fifty.”
Melanie Perkins Nov 2, 2025 ▶ 8:32 She turned 100+ rejections into a $42B company | Melanie Perkins
Nov 2, 2025 neutral
Disclosure
Perkins: Canva achieves ambitious goals despite inaccurate delivery timing
“I think with a crazy big goal, the thing we have been really great at is achieving them. The timeframe that we achieve them on has not always been very reliable. We have certainly not been able to have pin dart. What's the, what's it? We have not been very acc…”
Melanie Perkins Nov 2, 2025 ▶ 18:51 She turned 100+ rejections into a $42B company | Melanie Perkins
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