Perkins: Transformative building requires working backward from an ideal future
Melanie Perkins · She turned 100+ rejections into a $42B company | Melanie Perkins · Nov 2, 2025 · at 6:14
Melanie Perkins, co-founder and CEO of Canva, introduces her 'Column B thinking' strategy framework in conversation with Lenny Rachitsky.
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“Most planning is often done by looking at the bricks and trying to stack them. And then you kind of, you know, you can create only so much. And so I guess the column B thinking is thinking about what is that magical, wonderful Future. That you then want to invest years and decades of your life actually building.”
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