Lovable

“For a product like ours, it's hard to be, like have product managers that are not engineers say, oh, this is what we should do now, because The right solution to the problem might be entangled in things that are like technical details, or they might be entangl…”

“We launched Lavable less than three months ago, and now we have 300,000 monthly active users, and 30 of those, 30,000 of those are actually paying. And it is growing on this at the same rate, it's like, you just, almost only through organic word of mouth.”

“And the places where it gets stuck today is currently something that where you can use being very good at understanding and getting unstuck, but in the future, it won't be so important. This is just going to not get stuck.”

“Don't say it doesn't work. Just explain exactly what you're expecting and which parts are working and which parts are not working. And that's a lot of, that's something that a lot of people don't do naturally.”

“Lovable Earlier was always creating new projects on GitHub when someone used Lavable, and it was, we asked them, is it fine? Like, how, what's the limits here? They said, are there no limits? But once we started creating 15,000 projects per day, so there were …”

“Once we launched that, that was the 21st of November, so that's almost three months ago. We just hit like one million ARR in a week, and then it kept growing at that pace. It's still growing at even faster than that pace.”

“Inspiring people to be this ambitious in a place where the average ambition is lower, but the talent, the raw talent is much more available is, is a great recipe. I think that's a great recipe. So then, and that's what's I think it's some kind of advantage the…”

“What we just released is that you can actually edit this. Like this is a fully functioning product, but you can edit it visually. Like you can edit, like you do in Squarespace and Wix and so on. So I'll just change the text to buy now. And then it instantly ch…”

“No other tool out there lets you generate code from an AI engineer and then actually just, like, change a small element of it. Of every other tool that I'm aware of, you have to, like, ask the agent, do this for me, and then you hope that it does the right thi…”

“The last piece of software, how I see that is that it's almost instant to go from what you want to change in a product or what you, what product you want to build. To having it fully working end to end, integrated with any of your existing systems or integrate…”

“We have set up Lovable so that we can change Lovable with itself. We have done that.”

“Whereas if you're not technical, you can't inspect the code underneath a V zero or lovable or Revlin app, right? Like it's just kind of opaque to you. And if you can't reprompt it to get what you want, you're kind of stuck.”

“And whatever you think is a blueprint of AI in the last few years, you know, whether, oh, wow, Lavable is so successful, Replit is so successful. It's actually quite possible that any one of those companies won't be around in two, three years, right? Because w…”

“Once you get into vibe coding and you see it's Value within your organization, leaning into somebody like that just accelerates your velocity because it is like an engineer on your team. It's just, they're not, to me, he's part technical, but they can be non-t…”

“Every three months, I feel like we have to recapture our product market fit and not just recapture on the same technology and with same customers. It's both of those pieces of the equation change every three months.”

“And from users too, we already have over eight million users that have tried lovable. We have, as you can imagine, to feed that two hundred million, hundreds of thousands of paid subscribers as well that are paying for us.”

“So for us, we've hit over two hundred million dollars in annual recurring revenue before we even hit our one year milestone since being launched, which is pretty incredible.”

“I wanna make sure that people don't all of a sudden set this as a benchmark for success because it should never be. In some categories, it might be even faster as we continue evolving technology, but I don't think that it's realistic to expect it out of your b…”

“And you have to think about everything of like, what can AI do here versus where do I add value? Versus like in the traditional sense of work is like, I start with my own value and then I augment it with AI. And here, like the mindset has completely shifted.”

“Honestly, it's more efficient way to do paid marketing almost in a sense because of the cost per eyeball that we get there is quite a bit lower compared to if we were trying to compute it on the Google. So yes and no to your statement, because it actually does…”

“When I'm thinking about the patterns here and what I have to unlearn, I feel like only 30 to 40% of what I've learned in the last 15 to 20 years of being in growth transfers here.”

“We're over two hundred million in AR. At this point, we're a hundred people large.”

“And that noise in the market happens by us shipping every day, every other day, multiple times per day, and just talking about it constantly. Interestingly enough, it's actually works with fantastic resurrection strategy because people are like, oh, there's mo…”

“Well, I saw Stripe receipts, so it is real as far as I'm concerned unless Stripe dashboard is lying to us, but it is money getting deposited in our bank account.”

“And I think that we're actually moving to the new era of software that needs to feel human, that people want to interact with, not just utility of it. Because cost of software is coming down so much to develop that we now can actually invest into emotional fee…”

“We do a lot of trials for people. So trial work to see them in action, a work trial to see them in action for a couple of days. We pay them as part of the work trial. We have some probation periods that we start people on”

“When you think about lovable thing, people think about a brand, but we don't have a brand marketing team yet. So it's all just through product interactions and some of those building in public moments of the people behind those product interactions that is our…”

“If you want to host a lovable hackathon, we will sponsor it and give all of the participants credits away for free. So we give them away as candy and we basically track them over our LLM costs on freemium and giveaways as our marketing costs. And it doesn't go…”

“The tricky piece here is that it's not enough to just wait for that technology to get better and then start building on top. You have to build beforehand to like make a bet and then that's the LLM to catch up because when that model releases, you already need …”

“We don't optimize for revenue at all. In fact, internally, we have a lot of discussions about how can we give more products away? How can we reduce our revenue growth rate by just getting more paid subscribers, more users using lovable to just get bigger share…”

“We prototype everything on lovable. So our specs, yeah, we do still have a written spec, but it always accompanied by a lovable prototype that everybody can interact with and to click around with and provide feedback”

“So I just feel like I usually spend maybe five percent, maybe 10%, if I'm lucky, innovating on growth in my roles, in my previous roles. Right now I'm spending 95%. Innovating on growth and only five percent on optimization.”

“The community has been a huge part of lovable success as well. And that's something that was started very early on. It runs on discord, so it's nothing fancy. It's not like we build anything completely from scratch for ourselves. And it has hundreds of thousan…”

“We on growth team launched integration with Shopify to enable e-commerce use case because we're like, Hey, there's already people trying to come in and do it. Shopify was open for integration with us. Let's go lean into it so people can vibe code their storefr…”

“I talked to John Cutler actually, and he gave me this framework that is like completely stuck in my mind of software always goes through capabilities stage first, like what is possible to actually create with this. Then it needs to transition into value of how…”

“Interestingly enough, influencer marketing is 10 times bigger for us than paid social.”

“However, what I can say, it's on par with benchmarks of other B to B SaaS products that I've ever worked at. And I worked with Miro, Dropbox, SurveyMonkey, Netlify Amplitude and others.”

“Although we don't collect this information, but just like through third party autofill, we saw it's like. 20% at most.”

“We actually lean on our engineers to do a lot of product work. We call them product engineers and they have to go and they have to announce the thing that they've shipped. It doesn't just funnel through marketing.”

“All of our internal tools are built on Lovable.”

“To find an AI company with 80, 90% margin profile is absolutely impossible. Let's be real. We're all sitting somewhere in the 40% or so, which is a lot smaller.”

“I think if you see this where I'm working like in Claude or in cursor, you might be excited to start using those, but I would really recommend starting slow with a GPT project. Beautiful UI, super simple, then maybe graduate to like a bolt or a lovable. And th…”

“The main difference between all these tools is basically the harness. So the models are all the same models. You know, I I'll run Claude within cursor. I'll run it within Claude code. And it's also the models that Claude is also the model that is underlying Bo…”

“If you just go and you prompt and you prompt and you prompt and you prompt, you'll realize that no matter what tool you use, the memory just isn't infinite, right? By the time you reach message number 10, 15, 20, 3040, snippets of early messages sort of get lo…”

“Even though English is the number one programming language, Lovable and all other tools still communicate in code the best. If you want to get pixel perfect results, just give them code. It will interpret it better than your English or Spanish or whatever lang…”

“We, our motto for 25 was demo don't memo, which is like, instead of writing all these documents and talking and sitting on meetings with your engineers, trying to get your vision as a marketer or a sales guy in the office across, go into Lovable and build the …”

“To this day, I can say I spent 80% of my time in planning and chatting, and only 20% in executing the plan, actual, right?”

“When we launched our Shopify integration, most of the, if not all the templates that users were remixing were built by me, right? So stuff like that, or like the merch store, because we wanted to obviously prove the concept that, hey, lovable and Shopify just …”

“These tools are very obedient and very agreeable. They're gonna lie to you. They're gonna tell you that they fixed the problem, even though they didn't. They're just gonna try to make you feel happy and say, yes, I found what the problem is and I fixed it.”

“We as a company are now living in, which is where the fastest growing startup in history.”

“There's S&P, 500 companies that are like putting Lovable in, in job descriptions too, like saying, Hey, Lovable scares skills are, you know recommended in the recommended tab, right?”

“Lovable, Cursor, Cloud Code, you name it, all these tools are good enough today to fix any problem they're aware of.”

“It never goes away. We will need elite engineering more than ever.”

“There's, I'd say at least, to best of my knowledge, at least half of S&P. 500 companies have people working in them that are using Lovable to some extent, right?”

“This process that I just mentioned actually gives you four or five different design options, and in the long run, save you massive amounts of credits, because a lot of people obsess over the concept of, oh, when I give them this hack, they're like, oh, but tha…”

“If I was a betting man, as they say, I'd bet that the next class that wins are designers, because We're training these tools to be more clear, to be better, to make better technical decisions. I don't think we will train them just yet to be, make better emoti…”

“I'm at a stage where, like, if it takes me an hour or two hours to set up, like, a big enterprise account somewhere, I'm just gonna build it myself faster. So, you know, I'm in that position of, like, build versus buy. I'm in the build boat, so to speak.”

“I don't have a technical background. I never wrote a single line of code in my life. Almost like I've written a couple of console logs manually, and that's about it, right?”

“So I think that's the advantage that we have over people that are technical. We just come into this completely unbiased and very positively delusional, which I think you have to have when working with AI tools, you have to come with this delusion that absolute…”

“Well, I saw this podcast, or listen to this podcast that Peter Fenn did, and he convinced me that the idea of a PM makes no sense, basically, in the future. If you think about decomposing the logic, is what does a PM usually do? They take these inputs from cus…”