Falling dev costs shift software differentiation from utility to emotional design
Elena Verna · The new AI growth playbook for 2026 | How Lovable hit $200M ARR in one year · Dec 18, 2025 · at 36:42
Elena Verna, Head of Growth at Lovable, explains to Lenny Rachitsky how AI and lowered coding costs are shifting competitive product advantage toward user experience and delight.
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“And I think that we're actually moving to the new era of software that needs to feel human, that people want to interact with, not just utility of it. Because cost of software is coming down so much to develop that we now can actually invest into emotional feel of that software, as opposed to only just focus on creating the utility out of it.”
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