Subsidizing free AI usage is more cost-effective than Google search ads
Elena Verna · The new AI growth playbook for 2026 | How Lovable hit $200M ARR in one year · Dec 18, 2025 · at 58:08
Elena Verna, Head of Growth at Lovable, argues why absorbing model costs for free users is more cost-effective than traditional paid marketing.
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“Honestly, it's more efficient way to do paid marketing almost in a sense because of the cost per eyeball that we get there is quite a bit lower compared to if we were trying to compute it on the Google. So yes and no to your statement, because it actually does not deteriorate margin profile. We're just. Shifting of where we're spending it.”
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