Irrational Labs

“We were actually embedded within Google for around three years. I even had a bus pass and we started their behavioral economics team. We worked with over 25 teams from like self-driving cars to YouTube.”

“This is with 10,000 people. So we can really trust the results and what happened? Nothing. So they were shocked. The team was shocked. Remember, this is like a big investment of time and effort. Took a lot of energy to build. Zero change in average spend. Zero…”

“We once removed a field that was like an open text field. So we're asking people an open-ended question and we improved conversion by 40% page over page.”

“Wealthfront has said, you know, one of their key insights was when people dropped out of the flow, you know, normally they would just put people back at the beginning. That's really frustrating. If you can put people back where they landed, they're more likely…”

“So two things, there was a label on the video, which is kind of classic in the misinformation world where you tell users that it's unverified information. And the second thing was once you click the share button, we popped up something that said, are you sure?…”

“We worked with Credit Karma on basically helping them increase setup for reoccurring deposits. We did that and increased it by 18%.”

“We added a deadline to Kiva flow for when their borrowers were signing up and we increased their conversion.”

“Sometimes we, you know, we'll do an error message if it's really important for the app to work. And again, that's not, you shouldn't do that all the time, but if it's really important, the benefit is actually Decreasing that error message on the screen. We cal…”

“And then that intervention, like the onboarding intervention increased bookings by 20% during onboarding.”