Irrational Labs spent three years embedded at Google across 25 internal teams
Kristen Berman · Using behavioral science to improve your product | Kristen Berman (Irrational Labs) · Oct 2, 2022 · at 4:52
Kristen Berman, CEO and co-founder of Irrational Labs, discusses the firm's early client history and embedded consulting work at major tech companies.
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“We were actually embedded within Google for around three years. I even had a bus pass and we started their behavioral economics team. We worked with over 25 teams from like self-driving cars to YouTube.”
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