growth model

“And if somebody from the outside comes in and just slaps their previous company's growth model onto your product, it's most likely gonna have 99% rejection rate and failure rate within your, with your customers and within your employees, unless you give them a…”

“But to hire a growth person to figure out your growth model from the beginning, I think that's a mistake. Stake and it's a delegation. It's like hiring a product person and saying, I don't know what I want to build, go build it for me, but I want to have succe…”

“One of the immediate things that you see when you build these is that you're Growth is much more sensitive to customer retention than you can ever intuit. Because there's a lot of interaction between having a healthy retained customer base and everything you c…”

“If you're modeling a relatively simple SaaS business, those are the only core building blocks you need.”

“And it's typically built in a spreadsheet, which has a really nice feature of being very hard to fake. Like you can talk about a business conceptually. But when you actually have to get it to line up and link in a model, it's very hard to not force yourself to…”

“The most difficult thing about making that kind of effort Is developing a common currency by which you can trade off their efforts. So like this team is saying they can move this metric by X and this team is moving this metric by Y. I have no way to make those…”

“I think importantly, it is not a forecasting tool. So it's not gonna replace what your finance team is building to project the business. In fact, Often the output can be highly variable because you're playing with lots of these assumptions, but it is a great t…”

“The thing that I have gravitated to more as I've done more of this is like one very basic high level conceptual model. So that's like the building blocks you talked about, which as simply as possible describes how the whole system works. And so you start to ge…”

“They both have this like structural underpinning to them with growth. You have a growth model. You have metrics, you have experiments, you have channels, things like that, but you also need on a day-to-day basis to have creativity. You gotta come up with, like…”