Founding teams must build their first growth model themselves
Elena Verna · Why product-led growth is the future | Elena Verna (Amplitude, Miro, Surveymonkey) · Sep 22, 2022 · at 56:09
Elena Verna discusses why early-stage founders should not delegate figuring out initial acquisition and monetization to their first growth hire.
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“But to hire a growth person to figure out your growth model from the beginning, I think that's a mistake. Stake and it's a delegation. It's like hiring a product person and saying, I don't know what I want to build, go build it for me, but I want to have successful company. You'd never do that. You would create the first product market fit yourself as a founding team. So as a founding team, you have to create first growth model. Otherwise it's delegating one of the most important portions of the business that if you're not involved in it, and then you're not driving the first iteration of it yourself, I think you're setting yourself up for failure.”
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