Hockenmaier: Half the value of a growth model is simply building it
Dan Hockenmaier · Developing a growth model + marketplace growth strategy | Dan Hockenmaier · Oct 9, 2022 · at 6:23
Dan Hockenmaier, Head of Strategy and Analytics at Faire, explains why constructing spreadsheet-based growth models forces leaders to understand their business mechanics.
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“And it's typically built in a spreadsheet, which has a really nice feature of being very hard to fake. Like you can talk about a business conceptually. But when you actually have to get it to line up and link in a model, it's very hard to not force yourself to understand how the business works. And so I think it's very valuable for that. I think 50% of the value you get from it is simply building the model, right? Like it forces you to understand it.”
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