Hockenmaier: Aggregating demand determines the winning marketplace
Dan Hockenmaier · Developing a growth model + marketplace growth strategy | Dan Hockenmaier · Oct 9, 2022 · at 34:41
Dan Hockenmaier, marketplace growth strategist and Head of Strategy at Faire, explains why aggregating demand is the decisive factor in marketplace competition compared to acquiring supply.
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“I think ultimately demand is the only thing that matters. If you are successful at aggregating the demand in your industry, you will have the winning marketplace.”
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