Dan Hockenmaier
20 statements across 1 episodes · 7 bullish · 2 bearish · 1 people on the record · first statement Oct 9, 2022 by Dan Hockenmaier · said 3 times in 3 episodes since 2022 · across every show →
On the record as a speaker too: Dan Hockenmaier's record, appearances and statements → this page counts the times other people say the name.
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brought up most by Lenny Rachitsky (3)
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2024 1 mention in 1 episode
2023 1 mention in 1 episode
2022 1 mention in 1 episode
Everything said about Dan Hockenmaier, oldest first
Oct 9, 2022
Hockenmaier: Improving marketplace retention requires core product levers, not notifications
“If you were trying to remove a, move a retention style metric, rarely should you go right to the source and send them more email or push notifications or something like that. It's really actually about understanding what is the customer experience and what mat…”
Oct 9, 2022
Hockenmaier: Team growth models split into funnel management versus tension management
“I think there's probably like two core archetypes for this. So if you have something that's more like a growth team, it's a little bit simpler. They're typically managing some kind of funnel and they can understand, do I want to work on driving more traffic, m…”
Oct 9, 2022
Hockenmaier: High dollar transaction sizes incentivize marketplace disintermediation
“Like one principle to use here is like how many total dollars are attached to each transaction in the marketplace. When it goes above a certain amount, it becomes much more attractive to figure out how to go around the marketplace.”
Oct 9, 2022
Oct 9, 2022 positive
Hockenmaier: Growth is far more sensitive to retention than people intuit
“One of the immediate things that you see when you build these is that you're Growth is much more sensitive to customer retention than you can ever intuit. Because there's a lot of interaction between having a healthy retained customer base and everything you c…”
Oct 9, 2022
Oct 9, 2022
Hockenmaier: Marketplace expansion requires keeping GTM in lockstep with product readiness
“It's who can deliver an Incredible end-to-end customer experience first, even if for a smaller number of customers, because that's what creates the flame where actually like customers are really loving it, retain talking about it, and you can then expand from …”
Oct 9, 2022 bullish
Oct 9, 2022 negative
Hockenmaier: Marketplace growth models easily fail from stacked supply-demand assumptions
“As soon as you start stacking assumptions, you're highly sensitive to how many assumptions do you have to make? And do you know how to make that assumption? And marketplaces kind of create complexity on both of those, because for the first piece, you're modeli…”
Oct 9, 2022
Hockenmaier: Dual-sided ROI equations allow marketplaces to ignore balance ratios
“Actually the thing that matters is can you write an ROI equation for acquiring supply and demand, which fully internalizes the marketplace dynamic. And so what I mean by this is like, if you're acquiring a new customer, you need to Include the CAC of acquiring…”
Oct 9, 2022
Hockenmaier: Marketplace expansion should prioritize adjacency over TAM size
“Beyond a certain point, TAM or the size of the market actually matters very little because these are all big enough that they would dramatically inflect the curve of the business. If you make them work, it's much more relevant to focus on a couple of things. O…”
Oct 9, 2022
Hockenmaier: Adding low-quality supply boosts short-term GMV but harms retention
“So if I let on a bunch of new supply to a marketplace, probably the first thing that happens is our GMV or our revenue goes up because we have all these new suppliers, which can transact with demand. But if those are on average lower quality, it's going to deg…”
Oct 9, 2022 positive
Hockenmaier: Growing share of wallet creates more defensibility than acquiring customers
“Like if you could tell me we could grow GMB, 10% by getting 10% more customers or by getting 10% of more of our current customers wallet, I would take the latter because You now have a deeper relationship with them, which tells you something more about the fut…”
Oct 9, 2022 positive
Hockenmaier: Use basic company models paired with team-level mini growth models
“The thing that I have gravitated to more as I've done more of this is like one very basic high level conceptual model. So that's like the building blocks you talked about, which as simply as possible describes how the whole system works. And so you start to ge…”
Oct 9, 2022 positive
Hockenmaier: Marketplaces are capital intensive to start but build compounding defensibility
“They're like, they're very hard to get started, super capital intensive to get started, but once they're rolling, they're very hard to stop. You get these kind of Compounding defensibility and gains that makes them very hard to stop.”
Oct 9, 2022 positive
Oct 9, 2022 negative
Hockenmaier: Forcing average users into power-user behaviors almost never improves retention
“I think one of the most common analytical failure modes is this pattern, which is our best users do X. So why can't we make other users do that same thing and then drive future retention? And it almost never works that way because there's something unique abou…”
Oct 9, 2022 bullish
Hockenmaier: Later marketplace cohorts often see lower CAC and higher LTV
“So typically, as you acquire more and more customers, you're acquiring the marginally good fit customer over time. And your CACs go up, your LTVs go down, it gets harder and harder. Marketplace actually the inverse, like the supply of liquidity is improving, t…”
Oct 9, 2022
Hockenmaier: The biggest retention wins come from early user experience
“Very often, I think the biggest wins in retention come from inflecting the early user experience. So if you're three, six, 12 months out, usually a customer has formed a pretty strong opinion about whether or not they like this product and they have a pretty g…”