Google Ads
part of Google
9 statements across 5 episodes · 2 bullish · 1 bearish · 5 people on the record · first statement Aug 25, 2022 by Shreyas Doshi · said 46 times in 23 episodes since 2022 · across every show →
Mentions by year
brought up most by Lenny Rachitsky (15), Jason Cohen (8), Shishir Mehrotra (4), Timothy Davis (2), Jonathan Becker (2), Jag Duggal (2), Ronny Kohavi (1), Paul Adams (1)
tap a year for its mentions
2026 8 mentions in 1 episode
2025 5 mentions in 5 episodes 1 per episode
- The new AI growth playbook for 2026 | How Lovable hit $200M ARR in one year
- How we restructured Airtable's entire org for AI | Howie Liu (co-founder and CEO)
- Inside the expert network training every frontier AI model | Garrett Lord
- Why ChatGPT will be the next big growth channel (and how to capitalize on it) | Brian Balfour
- He saved OpenAI, invented the “Like” button, and built Google Maps: Bret Taylor (Sierra)
- every mention in 2025, scene by scene →
2024 10 mentions in 3 episodes 3 per episode
2023 17 mentions in 11 episodes 2 per episode
- What sets great teams apart | Lane Shackleton (CPO of Coda)
- Mastering paid growth | Jonathan Becker (Thrive Digital)
- Brian Chesky’s new playbook
- What AI means for your product strategy | Paul Adams (CPO of Intercom)
- Scaling Duolingo, embracing failure, and insight into Latin America’s tech scene | Gina Gotthilf
- Brian Balfour: 10 lessons on career, growth, and life
- How to drive word of mouth | Nilan Peiris (CPO of Wise)
- An inside look at Deel’s unprecedented growth | Meltem Kuran Berkowitz (Head of Growth)
- 3 more episodes that year, every mention in 2023 →
2022 6 mentions in 3 episodes 2 per episode
Everything said about Google Ads, oldest first
Aug 25, 2022
Doshi: Google Ads ignored opportunities under $100 million in revenue
“So I worked on the ads team at Google for a number of years, and there was this kind of unwritten kind of rule of thumb that, Hey, if it's not going to generate more than a hundred million dollars in revenue, it's not worth talking about it.”
Jul 27, 2023 neutral
Airbnb's experiment failure rate was 92%, while Google Ads hit 80-90%
“And then at Airbnb this 92% number is You know, the highest failure rate that I've observed. Now I've quoted other sources that, you know, it's not that I worked at groups that were particularly bad booking Google ads, other companies published numbers. There …”
Jul 28, 2024 positive
Davis: Simple '$0 setup fee' copy beat comprehensive value-prop ads for ADT
“Perfect example, I was working with ADT, you know, the security company we wrote The most perfect ad when Google ads only allowed a headline and two descriptions of 35 and 35, we got every single value prop in there. Somehow it was amazing. And the ad that it …”
Jul 28, 2024 positive
Jul 28, 2024
Davis: Google Ads maintains a hidden account-level quality score
“I'm a firm believer in that there's a An account level quality score, not just necessarily a keyword or an ad quality score. So just turning this one off and removing it from the account, this one ad could dramatically improve your performance.”
Jul 28, 2024
Jul 28, 2024
Sep 19, 2024 neutral
Schwartz: Google Is Legally Prohibited From Providing Exact Ad Search Volumes
“So even Google for, again, for past monopolistic reasons, Google's not allowed to give the real number that they see on Google ads for how many people search it. They have to buy it from another data source and then give that out.”
Aug 24, 2025 negative
A leading AI data competitor spends tens of millions monthly on ads
“One of the leading players has like, they have like 200 recruiters. It's like unsustainable. There are like 200 people on LinkedIn sending individual messages to acquire these people because there's no brand, there's no trust. They spend, you know, they're spe…”