Davis: Competitors cannot legally use trademarked brand names in Google ad copy
Timothy Davis · The ultimate guide to paid growth | Timothy Davis (Shopify) · Jul 28, 2024 · at 1:28:16
Timothy Davis (Shopify) discusses Google Ads policies and how brands can protect against competitor keyword conquesting.
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“If the brand is trademarked within Google, they cannot use your name within the ad copy. Google more times than not will disallow it, but they could misspell it.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
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