Gartner
2 statements across 2 episodes · 0 bullish · 1 bearish · 2 people on the record · first statement Oct 27, 2022 by Barbra Gago · said 12 times in 8 episodes since 2022 · across every show →
Mentions by year
brought up most by Matt Dixon (4), Zoelle Egner (2), Nicole Forsgren (1), Jason Lemkin (1), Christopher Lochhead (1), Carilu Dietrich (1), Barbra Gago (1), April Dunford (1)
tap a year for its mentions
2026 1 mention in 1 episode
2024 4 mentions in 1 episode
2023 6 mentions in 5 episodes 1 per episode
- Lessons from Airtable’s unconventional growth strategy | Zoelle Egner
- A step-by-step guide to crafting a sales pitch that wins | April Dunford (author of Sales Pitch)
- How to become a category pirate | Christopher Lochhead (Author of Play Bigger, Niche Down, more)
- How to measure and improve developer productivity | Nicole Forsgren (Microsoft Research, Github)
- How to achieve hypergrowth in your business and career | Carilu Dietrich (Atlassian)
- every mention in 2023, scene by scene →
Everything said about Gartner, oldest first
Oct 27, 2022 neutral
B2B category creators must build relationships with directory sites and industry analysts
“And then the other piece is really those directory sites, which the analysts like Gartner and Forrester and all these guys, at least in B to B and enterprise, they really shape for customers what the categories are and you need to build relationships with them…”