Gartner, every mention

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every year anyone Matt Dixon 4Zoelle Egner 2Nicole Forsgren 1Jason Lemkin 1Christopher Lochhead 1Carilu Dietrich 1Barbra Gago 1April Dunford 1

Verbatim, from the transcripts: the passages where Gartner comes up

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We replaced our sales team with 20 AI agents—here’s what happened next | Jason Lemkin (SaaStr) Jan 1, 2026 · 1 mention

  • ▶ 1:19:05 Jason Lemkin The amount of AI is, is increasing the amount Gartner says next year will be the fastest acceleration of money deployed into IT and software.

The surprising truth about what closes deals: Insights from 2.5m sales conversations | Matt Dixon May 30, 2024 · 4 mentions

  • ▶ 3:04 Matt Dixon And, um, we published the initial results to, at the time I was working for a company called CB, which was acquired by Gartner group, uh, in 2017, uh, research organization.
  • ▶ 21:06 Matt Dixon Two weeks after they won this deal, the new Gardner magic quadrant on their space came out and they were shown to be kind of eh, right? 3 times in the scene

A step-by-step guide to crafting a sales pitch that wins | April Dunford (author of Sales Pitch) Oct 22, 2023 · 1 mention

How to become a category pirate | Christopher Lochhead (Author of Play Bigger, Niche Down, more) Sep 17, 2023 · 1 mention

  • ▶ 22:00 Christopher Lochhead If you go to, well, most, if you go to many software companies website right now on their homepage, you'll see a Gartner report or a Forrester report on their homepage.

How to measure and improve developer productivity | Nicole Forsgren (Microsoft Research, Github) Jul 30, 2023 · 1 mention

  • ▶ 6:11 Nicole Forsgren And then the joke there, you know, when we met with Gartner, they were like, you know, your superpower here was that you tricked people into strategy, which was not only how do I benchmark?

How to achieve hypergrowth in your business and career | Carilu Dietrich (Atlassian) Apr 30, 2023 · 1 mention

Lessons from Airtable’s unconventional growth strategy | Zoelle Egner Jan 29, 2023 · 2 mentions

  • ▶ 54:52 Zoelle Egner While I agree that it is useful to have strong differentiators, because it is, I think creating a category, like getting a new thing in Gartner or whatever, is often a waste of your time. 2 times in the scene

Category creation and brand building | Barbra Gago (Pando, Miro, Greenhouse, Culture Amp) Oct 27, 2022 · 1 mention

  • ▶ 22:28 Barbra Gago And then the other piece is really those directory sites, which the analysts like Gartner and Forrester and all these guys, at least in B to B and enterprise, they really shape for customers what the categories are and you need to build…
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