Eventbrite

“We strive for this concept of what we call perceived simplicity, which is there are advanced features in the product and they are easily discoverable when you look for them, but they're effectively hidden if you're not looking for them. And of course the major…”

“Some of the most impactful projects that product teams can work on at scale, you know, not early stage startups per se, but at scale are the hardest to measure. And because of that, they just get chronically underfunded.”

“Another one that comes to mind, you know, where we worked with this was in, in their pre IPO days, you know, even bright, which is a, you know, B to B SaaS company. They used to have a one product that was actually servicing all of their customers. And then we…”

“User research is a scarce resource. We have to reserve it for the areas that have extreme uncertainty and high leverage for getting to certain.”

“And now Eventbrite drives, you know, 25% of the ticket sales itself.”

“Something we started doing more recently at both Eventbrite and whatnot is just designating the person on the cross-functional team who drives the project. At Eventbrite, we call it the driver. At whatnot, we call it the DRI, directly responsible individual. B…”

“It's going to work, but it's hard and it's not replicable for a lot of other SaaS businesses. You need to have a direct relationship with your customer's customers. First off, those customers need to have needs beyond that single supplier. Usually it's like a …”