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customer indecision

2 statements across 2 episodes · 0 bullish · 1 bearish · 2 people on the record · first statement Oct 22, 2023 by April Dunford · across every show →

Everything said about customer indecision, oldest first

Oct 22, 2023
Insight
Dunford: B2B deals fail from buyer fear of mistakes, not FOMO
“We still lose deals to status quo, but we lose an awful lot of deals to just plain customer indecision, customers being more afraid of screwing up than missing out.”
April Dunford Oct 22, 2023 ▶ 25:34 A step-by-step guide to crafting a sales pitch that wins | April Dunford (author of Sales Pitch)
May 30, 2024 negative
Opinion
Dixon: SaaS sales currently face the most customer indecision across industries
“I think that it might just be that SaaS is the place where we're seeing the most indecision these days, you know, but It does not suggest it's kind of an easy target, but it is rife with indecision these days.”
Matt Dixon May 30, 2024 ▶ 45:27 The surprising truth about what closes deals: Insights from 2.5m sales conversations | Matt Dixon
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