Dixon: SaaS sales currently face the most customer indecision across industries
Matt Dixon · The surprising truth about what closes deals: Insights from 2.5m sales conversations | Matt Dixon · May 30, 2024 · at 45:27
Matt Dixon, co-author of The JOLT Effect, addresses whether his sales conversation research findings apply specifically to B2B SaaS companies.
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“I think that it might just be that SaaS is the place where we're seeing the most indecision these days, you know, but It does not suggest it's kind of an easy target, but it is rife with indecision these days.”
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