The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 14 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Heacock has no intention to sell or flip Filterbuy
“And, you know, I have no intention to sell my businesses. I think there's a world in which we may go public one day way down the road. But other than that, like I've, I'm in it for the long haul, and I don't have any intention to buy it and, you know, flip it,…”
Heacock chose building Filterbuy over a multi-hundred-million-dollar retirement
“You know, about two years ago, and really when I started working with Dr. Gurner, I was, you know, having a little bit of a crisis of self in that, you know, what do I want out of life? I could sell the business and you know, have more money than I could ever …”
Filterbuy is fully bootstrapped with no board of directors
“First of all, I'm a bootstrapped entrepreneur. I own my own business. I don't have a board of directors, and so I don't have accountability that's baked in, right?”
Heacock made $500,000 in 2008 via a StubHub affiliate side hustle
“In 2008, I made about half a million dollars that year, just, you know, on this side hustle doing affiliate marketing.”
My Office Delivered generated $6.5 million in 2009 dropshipping supplies
“I started a company called My Office Delivered, where we were effectively drop shipping office supplies, and in 2009 sold, you know, six and a half million dollars or so of office supplies, primarily on Amazon, and when I looked at the actual underlying data o…”
Filterbuy fulfills 100% of its Amazon orders directly
“We fulfill a hundred percent of our orders on Amazon.”
Filterbuy targets $42M in marketing spend after $38M year
“Our budget next year is forty-two million dollars for our marketing in general. So, like, we've spent about 40, it's a forty-two million dollar line item for us. At least going into next year, I think it was thirty-eight million dollars this year.”
Filterbuy sells 10,000 to 20,000 units weekly in 505 Walmart stores
“We now are selling between 10 and 20,000 units a week in Walmart, and that's 10 to 20,000 new to potential new to brand customers a week that we are reaching just in our kind of trial, 505 store period in Walmart.”
Starting a freight business during COVID was a big mistake
“Like I started a freight business during COVID, and that I could kind of squint and say made sense because I'm in the logistics business after all, right? But, it ended up being a big mistake”
Heacock liquidated Filterbuy's truck fleet in 2023, losing millions
“Ultimately, I liquidated all of those trucks at the end of twenty-twenty-three. All in, that probably was a three or four million dollar mistake on my side.”
Building a public personal brand burns alternative career options
“And, you know, a big motivation for me going so public with my personal brand in the last couple of months is Really about burning the boats behind me because, you know, I'm on a mission to build the world's leading indoor air quality company, and, you know, I…”
Heacock commuted NYC to Alabama weekly for Filterbuy's first three years
“I actually kept a car in Atlanta at the, you know, parking go where I would go there on Monday morning and then drive from Atlanta to Talladega. It's about a two hour drive. And I would stay there Monday through Friday and come back, and so for the first three…”