The Ledger
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Thompson: Stratechery has never done any marketing
“And the, you know, I've never done any marketing, you know, and this is, I think a thing where the internet is, is very, A huge benefit for publishers if you have this sort of model, because the friction for my subscribers to tell other people to try it out is…”
Credit card processing fees are Stratechery's largest business expense by far
“I am well aware of how expensive credit cards are. It's my largest expense by a lot.”
Stratechery replaced Ben Thompson's full-time salary in one year instead of five
“My goal when I started trajectory was that in five years, it could become my job. It actually became my job in a year, and I am now five years in, and, Far more successful than I would have ever imagined or made possible.”