The Ledger
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Ford secured a $23.5 billion loan for restructuring and product development
“Taking out a small home improvement loan of 23 and a half billion dollars to finance The restructuring, but also we financed the product development plan to support other customers and our growth.”
Ford faced a projected $17 billion loss due to brand over-expansion
“They'd become a house of brands, and purchased Aston Martin, and Jaguar, and Land Rover, and Volvo, and still 70, 80% of the business was Ford, and which, as you know, you can't be world-class too many things at the same time, and so they were going to lose se…”