The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 11 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Gross: YouTube is more important to Google than web search
“I actually believe YouTube is more important to Google than web search if they're thinking about it properly, but that's an acquired asset.”
Gross: YouTube's algorithm will produce many more leaders like Jordan Peterson
“Jordan Peterson is, you can imagine the world basically has, YouTube is a massive fuzzer where people are trying every possible permutation in terms of communication style, oration, content language, and what emerges is the best and the most addictive and the …”
Gross: The written word was a temporary historical blip
“You could kind of view the written word as a temporary blip, actually, in human communication, where we did not have a way to transmit the spoken and seen words of people globally. So what we did is we minified everything. We compressed everything to this form…”
Gross: YouTube drives intent proactively while Google Search reacts
“YouTube is proactive and Google is reactive. So when you go to Google, you come with an intent, and they have to satisfy that intent. I mean, since they made this fix in 2012, where they tweak the algorithm a little bit, we can talk about that in a minute. You…”
Tan: YouTube notification bell is almost as valuable as direct email
“Because if you hit the bell icon and they have notifications on, that's the only thing that is almost as good as having their email address and emailing them.”
Tan: YouTube watch time matters most for feed distribution, subscriptions matter least
“Subs do very little, actually. There's no guarantee that you show up in People's feeds. If someone subs, it like helps a little bit. Liking helps more. Watch time helps the most.”
Hoehn: The Right Cover or Thumbnail Outperforms Mediocre Designs 1,000x
“The right thumbnail versus a average, mediocre thumbnail that's clearly been created In Canva by the producer of the video, the right thumbnail will outperform a thousand X.”
Hoehn: Authors Must Front-Load Editing Time Due to Reader Retention Drop-Off
“Up front. A hundred percent. You are correct. It's the YouTube hook. It's the retention graph. It's the exact same with books.”
Garry Tan: MrBeast told me my YouTube titles and thumbnails sucked
“Look man, your titles suck, and your thumbnails are even worse.”