The Ledger
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Sutherland: Publicly Traded Corporations Cannot Do Marketing Well
“With the exception of P&G, Diageo, Unilever, marketing-led companies, I don't think that PLC is, what do you call them in, you know, publicly traded corporations. I don't think they can actually do marketing very well, because the requirement for short-term se…”
Unilever's Acquisition of Dollar Shave Club Was Suboptimal and Likely Regretted
“In the fullness of time, I don't think that probably was the best decision for Unilever.
But a lot of money got allocated and sifted and sorted that way.
And if you think about that story of companies that never were able to intrinsically support themselves an…”