The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 17 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Fraser: To achieve more in business, entrepreneurs should do less and subtract
“What a lot of entrepreneurs do is they try to run multiple races. And that's like a surefire way to burn yourself out and also just not give the attention and focus to what really matters. We're taught that like to get more, you have to do more. And I just don…”
Fraser: External advisors do not know your business better than you
“And sure, they know maybe it's more about business, but they don't know more about my business. They don't have all the context of what's going on. They don't understand the complexities of simply introducing a new product, right? Like that has so many supply …”
Fraser: Much company hiring is driven by internal organizational inefficiency
“So a lot of hiring happens because there's just a lot of inefficiency in the organization. And I think that's a really important thing is like, do you need a person or a process or do you need to stop doing that entirely?”
Fraser: Chasing growth forces companies into damaging brand compromises
“Trying to chase growth and that chasing growth will as a consequence force you to start doing things that, you know, aren't inherently good for your brand or, You're going to new categories that don't make sense or change messaging that's out of line with why …”
Fraser: Expressive designs sell performance footwear online better than comfort
“We discovered that like, it's really hard digitally cause we're primarily sold all online. We're also sold in store, but primarily online, at least for the majority of the business, how through the computer screen or the phone screen, can we convince you that …”
Fraser: Sacrificing health during business crises is the worst strategy
“Letting your health go is, is kind of the worst strategy I've found, honestly, because getting through those times is down to resilience, perseverance, and if you let your health go, and when it did, like, that's when, you know, very rarely have I ever felt Li…”
Fraser: Rushing business growth to match successful peers always backfires
“Trying to shorten the time horizon to try and catch up to these people that I admire, there's just no way to rush that process. And every time I've tried to rush that process, particularly over the last couple of years, it's ended up backfiring.”
Fraser: Sock market lagged athleisure shift by remaining use-case specific
“The entire world was moving towards athleisure. We were coming into a less traditional, less formal way of dressing, and much more into a more functional way of dressing. And we can see that with our clothing, the pants I'm wearing right now, for example, or t…”
Fraser: Outway generated multi-six-figure revenue in its first year
“In the first year we did, you know, multi six-figure revenue of just selling socks kind of around town for the most part.”
Fraser Took Out a $150,000 Personal Loan to Buy Out Partner
“I had to go take out a personal loan to make it happen of, like, A 150,000 dollars, which was insane.”
Fraser: Outway had twice today's headcount at half the size
“When we were half the size we are now, we had twice as many people as we do now. Which is crazy because we were just so inefficient.”
Fraser tackles ambitious goals with certainty of success despite not knowing how
“Whenever I have these big goals, I kind of hold two beliefs at the same time. One belief is, I'm absolutely sure I'll pull this off. Like, I have no doubt I will figure this out, but I have no idea how I'm going to do it.”
Fraser: Planning beyond a 6-to-12-month horizon is guessing
“My job is to be looking six to And then further, but typically six to 12 months, because I think beyond that, you're guessing in six to 12 months, we can make a pretty good idea of where we need to be going.”
Fraser: Trademark Fight Estimates Were Two Years per Country and $1M
“And the quotes I got were, it could take you two years per country. You fight this in and up to a million dollars.”
Fraser: Outway achieved 135% YoY growth leading into 2021
“Our business, that previous year, grew a 135% year over year, and we were already growing an average of a hundred percent year over year, so it was just up and to the right.”