Dick's Became One of Under Armour's First Major Retail Partners
Shane Parrish · Ed Stack: Lessons from Dick’s Sporting Goods [Outliers] · Sep 23, 2025 · at 1:02:53
Shane Parrish discusses how Ed Stack took an early risk on Kevin Plank's Under Armour at Dick's Sporting Goods.
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“Dick's became one of Under Armour's first major retail partners. When other stores wouldn't give the unknown brand any shelf space, Ed gave them prominent placement.”
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