Paul Rabil, co-founder of the Premier Lacrosse League, contrasts the binary win-loss nature of athletic competition with the necessity of compromise in media and sponsorship deals.
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“If you approach it with a win or lose mentality, you're always going to lose because in business, put it this way, the network deal that I'm structuring right now. If we feel as a company that we won, that means that they lost. And it, and there's certain aspects of the deal. You know, it's nuanced. Same thing in sponsorship. Same thing with employment structure of agreements. And so you actually just want to build towards win-win. And that requires sometimes more conversations. It also requires more concessions.”
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