Grant: Juggling a few ideas boosts creativity via subconscious incubation
Adam Grant · #22 Adam Grant: Givers, Takers, and the Resilient Mind · Sep 21, 2017 · at 42:42
Adam Grant explains the cognitive benefits of dividing focus across a small set of projects to enable unconscious incubation, referencing psychologist Ap Dijksterhuis.
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“The one caveat I want to put on that though, is we also know that, you know, very frequently sort of subconscious thought is more creative than conscious thought. You've probably tracked the Dijkstra house work on this at some point. And you know, I think that one of the reasons that working on at least a few ideas as opposed to just one can be useful is that you know, it sort of keeps the wheels turning in the back of your mind on, on the previous idea that you were working on. And sometimes it sort of works itself out for you, which is really convenient.”
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