Material attacks reaching relevant audiences require immediate and aggressive response
Lulu Cheng Meservey · How To Build A Cult | Lulu Cheng Meservey · Sep 16, 2025 · at 41:58
Communications strategist Lulu Cheng Meservey explains her playbook for determining when and how executives should respond to negative press.
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“If both are a yes, then you got to respond immediately. Immediately and aggressively. Right away. You can't kind of, oh, I don't know, it feels so bad, maybe it'll go away. The instinct is, let me just, maybe it'll just go away by itself. It doesn't go away by itself.”
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